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Some Tips And References For Printing Business

Ten design tips for effective product mock-ups

Know the Product

Know-the-Product

This may seem like an obvious statement, but I’ve seen this very simple idea be ignored and lead to embarrassing results. If you are a designer hired to craft an effective marketing campaign for a product, it’s likely you are not intimately familiar with the product, and it is very tempting to just grab the product shot and slap it onto a cool-looking mock-up. This may be quick and easy, but ultimately is a disservice to the product and the client.

Take the time to fully understand the product before drafting a mock-up. As an extreme (and oversimplified) example, you wouldn’t want to put the logo for an animal rights group on a fur-coat mock-up. Do your homework to make sure you are not accidentally committing a similar mistake just because you don’t have a good understanding of the product.

Know the Message

Know-the-Message

This is a logical flow from the first point, but requires a bit more work. Once you have full confidence in what the product is seek to understand what the product can do for the intended buyers. What need is it fulfilling? What service is it providing?

Then choose a mock-up that communicates this message. Mock-ups that place the product in front of a slate-grey background with some elegant cast shadows may be attractive, but don’t do a great job of communicating what the product is actually for.

So if you are designing a business card for a nutritionist, it’s a good idea to use a mock-up that contains elements of healthy food.

Know the Audience

Know-the-Audience

This one can be tricky to navigate effectively. The idea is to develop a mock-up that is appealing to the target audience. To do that, you first need to understand who that audience is and have a grasp of what their general preferences would be.

The challenge is to accomplish this without falling into the trap of stereotypes. Avoid assigning a preference based on gender, ethnicity, religion, body type, culture, or political affiliation.

Instead, craft a preference-based around the shared interest of the audience. If the product is targeted at hunters, a product mock-up could include elements like camouflage, rugged boots, and an outdoor setting. A product mock-up for a coffee app would work well in a coffee-shop setting with steaming mugs and biscotti.

So if the product is a mobile app that records and edits audio, it’s a fair guess that a major portion of the clients will be musicians. With that in mind, it’s a good idea to incorporate musical instruments into the design, like this phone mock-up.

Know the Medium

Know-the-Medium

Every artistic medium is different. Each method of displaying creative work has its own set of advantages and drawbacks. Understanding these is critical for an effective design.

The classic example of this is including the color white on printed materials. Generally, the print medium doesn’t include white. White is assumed to be the color of the paper. So if you are doing a mock-up for an invitation on material that isn’t white, be sure the white portions of your design are the paper color.

For example, this ad uses a great deal of white. It’s integral to the message of the product, because the winter season is closely associated with cold and snow, plus the high-key photography contributes to the effect.

Resolution Is Critical

One of the biggest mistakes I see with product mock-ups is a mismatch of resolution or image quality between the product and the mockup. This can happen in several ways, but frequently it stems from a misunderstanding of how much resolution is required for the final image (this is related to the “Know the Medium” point above).

If the product mock-up is going to be printed out on a full-sheet poster, you will not be able to simply grab the thumbnail of the product logo from the corner of the website and blow it up to fit the poster image. There will be an obvious mismatch in image quality.

When working with logos or branding, work with vectors wherever possible. These will scale nicely and prevent issues in the final results. When dealing with images, get high-resolution (generally 300 dpi or better) versions of the images to work with. Likewise, be sure the mock-up elements are of equivalent resolution and quality.

Color Considerations

Color-Considerations

An effective product mock-up should draw attention to the product, not distract from it. One easy method of accomplishing this is with careful color considerations.

If the product has a noticeable color scheme, choose a mock-up design with colors that would contrast with those and make the product stand out. This could be a strict complementary color (the colors are directly opposite one another on the color wheel) or it could be as simple as a warm or cool filter over the background to shift the tones enough to create a subtle color contrast.

In this movie poster design, the overall warm tones of the poster are nicely offset by the cooler tones of the surrounding environment.

Consider Hands-On!

Consider-Hands-On!

One very simple way to make the product appear more intimate and user-friendly is to actually include hands in the mock-up. Showing the product physically in the hands of a user sends a subconscious message to the audience inviting them to participate with it.

Of course, there are pitfalls to be aware of with this technique. If the product is for hand cream, don’t use a set of dry, chapped hands in the mock-up. Also, be aware of any cultural sensitivities that might arise from tone of skin or masculine/feminine appearance of the hands. Tread carefully so as not to imply that certain people or groups require certain products more than others.

Prepare Good Content

Prepare-Good-Content

If you are a designer developing a product mock-up for a client, make it clear up front that good content needs to be provided.

If you are on the marketing team trying to put together a good product mock-up from one of the templates available through Envato Market, be aware that the templates will likely include some “lorem ipsum”. That is nonsensical, stand-in content used to visualize the final design. This must be replaced with good, well-written content and quality images. Unless the name of your product actually is Lorem Ipsum, do not ever just leave the stand-in content in the design. It may be one of the most difficult and arduous tasks, but well-written content must be developed and included in the design.

Remember the Big Picture

After the last point stressing how important it is to have well-written, quality content, this point feels almost painful.

Sometimes that content will not be seen. And that’s OK.

The point of a product mock-up is to get a big-picture visualization of the product in a real-life situation. That often means that some the information or features will be obscured, illegible, or not even visible. Keep in mind that the point of the mock-up is to show the bigger picture, and not to make every line of text accessible. Now, the product itself should be completely user-friendly and every text bit of text clear and readable. But this is not that. This is a mock-up. Let the product do the job of delivering the content, and the mock-up do the job of selling the product.

Don’t Let It Get Lost

Keep the product mock-up design clean and free of distracting elements. Don’t force the audience to search for the product, or they will lose interest and move on.

If your product mock-up is a banner on the side of a bus, don’t put the bus beneath a billboard for a different product or next to a bus stop covered with competing posters. The challenge is to create a scene that is realistic, attractive, and effective at displaying the product without confusion.

Top 10 print on demand custom merchandise products 2019

Print one demand is revolutionizing the way creators and brands create custom merchandise. Here are the top 10 products you need in your online store 2019:

Phone cases:

Research suggests that nearly 8 in 10 smartphone users have a protective case for their phone. And it’s not just a safety feature – it’s a personalization tool, a chance for your fans to show off a design or slogan that they love. This is a must-have product for a huge potential audience!

Fine art print:

The online art market grew by 12% in 2017, and this creates a huge business opportunity for online artists. It’s a two-way street, of course, and everybody wins; artists can reach, and ship their work, to a global pool of fans – while those customers can access a diverse range of art and artists, in a way that’s never previously been possible.

Canvas prints:

Designs to replicate the look of original oil or acrylic paintings, canvas prints have a premium look and feel. Their beauty as a business opportunity, is that they’re often significantly cheaper than traditional framing. They’re also lightweight – meaning lower shipping costs – and there’s no glass, meaning less risk of breakages in transit.

Sublimates apparel:

Sublimation, unlike traditional screen printing, allows you to print your design onto a whole garment. The artwork is printed directly into the fabric. With sublimation, you pay “per side”, instead of or logo – i.e a fixed price for front and back. This makes it a great choice for whole garment print – you can be as wacky, weird and wonderful as you like, making unique, highly desirable garments for your followers.

Hoodies:

Hoodies are comfortable, versatile- and, perhaps above all – popular! This makes them a must-have garment for your print-on-demand store. Hoodies have a broad range of uses and appeal to a wide selection of potential customers. With the ability to tailor the cut, fabric and design, they can be sold as activewear, or casual/leisurewear – and their popularity makes them a potential revenue machine!

Tank tops:

Tank tops are popular year-round thanks to their versatility. They can be used for gym workouts, long runs and yoga sessions. This product is particularly relevant if you’re an influencer in the fitness space looking to sell to this increasingly active, and increasingly huge market.

Baseball T-shirt:

These-shirts, with their distinctive contrasting coloured sleeves and collar binding, have traditionally been popular as undershirts for baseball players in the US (hence the name). They look great when used either for sporting activity or leisure-throw on your design or logo, and they’ll look even better!

Towels:

The beauty of towels lies in their versatility; they’re particularly suitable for sporty-type-influencers and brands, as they can be used for everything from home workouts, to yoga classes, through to tough gym sessions. Your followers can use them regularly and publicly. It’s a great way to get your brand out there!

Mugs:

Never underestimate the power of the hot drink! 65% of us say we have a favourite cup or mug and 1 in 6 of us would sulk if someone else used it. Like any other accessory, mugs are an opportunity for your followers to personalize and show off a little piece of themselves to the outside world – whether it’s a precious photo, or a design belonging to their favourite band, artist or influencer.

Tote bags:

Globally, we use around 5 trillion plastic bags per year – and there’s a real push to bring this number down. This is increasing the demand for “tote” bags, which are 100% reusable and often made from rectles materials themselves. They’re a great way for your followers to show their support while doing their bit for Mother Earth!

What is the difference between personalized & on demand products?

Both types of products are typically supplied on a dropship basis using the same production techniques so need very little investment in stock and can be produced by our global supplier network.

Mass Customization: is the production of personalized or customized products to meet individual consumers’ diverse and changing needs using mass production techniques. Enabled by technologies such as online configurators, advanced printing techniques and lean production. It is the ultimate example of market segmentation where every customer can have exactly what they want.

Print on demand: POD is a printing technology and business process in which products are not manufactured until an order is received. This means a wider range of designs and products can be offered without the need to spend money on stock. Products are typically sent dropship direct to customers using the same type of workflow and new printing techniques used by mass customization.

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